employ comparative data and industry data to evaluate a company’s performance and financial position.
Address: http://www.msn.com/en-us/money
Steps
(1)Identify two competing companies.(Nike and Adidas)
(2)Go to the above address.
(3)Type in the first company’s stock symbol or name. (Use “symbol look-up.”)
(4)Under the “Fundamentals” heading, use the Growth, Profitability, Financial health, Price ratios, and Management effectiveness tabs to answer parts (a), (b), and (c) below.
Once you know each company’s stock symbol, begin by entering the appropriate company symbol in the “Quote Search” search box on the MSN Money website. Under the “Analysis” heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management
Effectiveness information to complete a 750-1,000 word comparison addressing the following:
(a)Evaluate the company’s liquidity relative to the industry averages and to the competitor that you chose.
(b)Evaluate the company’s solvency relative to the industry averages and to the competitor that you chose.
(c)Evaluate the company’s profitability relative to the industry averages and to the competitor that you chose.
Note: You will be assessed on your ability to evaluate each company’s performance based on the information provided at MSN Money. You do not need to calculate the ratios for individual companies or the industry averages.
Prepare this assignment according to the GCU Style Guidelines.