Task Overview: Bike Rental Demand Prediction The objective of this assignment is to analyse a dataset concerning bike rentals. The dataset can be downloaded from Blackboard. It is based on the real data from Capital Bikeshare company that maintains a bike rental network in Washington DC. The dataset has one row for each hour of…
ASSESSMENT TASK 1: IDENTIFY MARKETING OPPORTUNITIES Assessment description: You will analyse a real organisation or simulated business to identify two marketing opportunities, research potential new markets, assess opportunities with respect to contribution to the business, and explore innovative approaches. You will then prepare a brief presentation for marketing peers to support and explain the two marketing opportunities you have identified. You may base your analysis and report on: ? an organisation you are familiar with, such as a current or previous workplace, and from which you can access organisational strategic and marketing plans to identify and evaluate marketing opportunities Note: You should ensure enough information is available for the organisation and relevant markets to complete the assessment task to specification ? BBQfun simulated business. Procedure: There are two parts to this assessment task. Part A requires you to identify and evaluate two opportunities for your chosen organisation. In Part B, you will explain these opportunities to your peers in a 15–20minute presentation. Part A: Part A requires you to identify and evaluate two opportunities for your chosen organisation. 1. Choose an organisation to analyse. Identify two marketing opportunities for the organisation you have chosen. To identify opportunities, analyse information on your chosen organisation’s market and business needs, for example: a. comparative market information b. competitors’ performance c. customer requirements d. legal and ethical requirements e. market share f. market trends and developments g. new and emerging markets h. profitability i. sales figures. Note: Some data in the BBQfun simulated business needs to be updated by you. For your chosen organisation or BBQfun, it is recommended that you use ABS data, for example, to determine demographic and consumer trends. 2. Research potential new markets for the organisation, for example: a. export markets b. segments of the market not currently penetrated. 3. Consider strategic marketing approaches, such as: a. increasing market share b. developing new markets c. developing new products d. diversification. 4. Using a suitable methodology (such as gap analysis, market or marketing analysis, or competitor analysis), identify and decide on two marketing opportunities to focus on and investigate further. In your analysis, consider types of markets and aspects of the marketing mix, such as distribution, products and types of promotional activities, for example: a. e commerce b. business to business marketing c. direct marketing d. ideas marketing e. marketing of goods f. public sector marketing g. services marketing h. telemarketing….
TASK 2 SUMMARY: In the role of Marketing Coordinator of a fictitious company, you will review a case study, meet with the Operations Manager to discuss the required project and develop a project scope document and project management plan. WHAT DO I NEED IN ORDER TO COMPLETE THIS ASSESSMENT? Computer and Microsoft Office …
1 A renewable energy electricity supply technology has the following characteristics: Capital cost ($) Annual operating cost ($) Lifetime (years) Salvage value ($) Annual electricity supplied (MWh) 145 000 17 000 20 35 000 190 1.1 If the owner can sell the electricity at 32 c/kWh, what is the simple payback period for the technology? 1.2 Would…
Word limit 3000 words (+ / – 10%) Details of the Assignment There is some diversity of opinion regarding the management of change in multinational firms. Prepare a report that critically evaluates the utility of theoretical models of change for executives who are looking to transform ways of working within their multinational firms. Work should be underpinned by…
Al-Ain Ceramic & Decorative Factory: Developing Strategy to increase revenues
Directions: The purpose of this exercise is to teach you how to look at various factors to make an educated decision to determine if an educational program is likely to be effective at an institution. Many institutions do not have the resources to do a true market analysis before considering whether to adopt a proposal…
Business Plan for Takeda Oncology to enter Vietnam’s _______ for oncology drugs through a joint venture with Sanofi Vietnam Introduction (first paragraph of paper body) State the purpose of the paper Tell what the paper will do Name the industry, country and company Company Description (Week 2 company profile) Company type of business and industry…
Apply Tichy’s approach to the same organization you selected and used for the assignment Next, research how organizations have implemented various approaches to handle change. Interpret how the change initiative could help the organization maximize its future success Total references 9 Total pages 9 Headings 1. Apply Tichy`s “TCP” theory approach to Change Initiatives for attached paper (organization paper attached) (3 References) a. Technical including activities and elements that serve to production operations and solving the associated problems. b. Cultural concerning the components of the organizational culture and the dominant ideology. c. Political encompassing practices and activities aiming to sharing power in the organization. 2. Discussion on How Two Organizations Implemented Approaches to Manage Change (3 references) a. Identify and describe steps each organization implemented b. Results achieved by each organization 3. Interpret and Discuss how Change Initiatives Help Organizations Maximize Future Success (3 References)
Write an essay (no more than four pages) on what techniques a design engineer may use for rapid prototyping in his / her designs. When writing this essay the student should take into consideration the following points. • Advantages and disadvantages if the various techniques. • Cost implications (both financial and time restraints) • Health and Safety Issues of each technique.
