Service Marketing
YOLO Run organisers apologise after criticism over delays, unclear race routes https://www.channelnewsasia.com/news/singapore/yolo-run-organisers-apologise-after-criticism-over-delays-9397826 Please refer to Google scholar (People theory x Service Marketing, custom range: 2009~2017) and rephrase to fit the service failure, must be related to PEOPLE (audit). Such as, http://www.emeraldinsight.com/doi/abs/10.1108/03090561111095658 http://www.tandfonline.com/doi/abs/10.1080/15332969.2010.510724 https://www.sciencedirect.com/science/article/pii/S014829631400109X http://journals.ama.org/doi/abs/10.1509/jmkg.74.5.61 3.1 SWOT Analysis 3.1.1 Strengths The run had…