TV And E – Commerce
Overview: Before starting this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commerce. (http://knowledge.wharton.upenn.edu/article/how-tv-watching-impacts-ecommerce/)Then write a 2–3 page paper that addresses the following: · How have TV viewership and shopping habits changed? · Is traditional cable (and advertising on cable) a…