Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment.
Co: Kool Producks Inc.
Product: “Shizaam!” red soda marketed toward young adults and teenagers
Create a new and unique (not already offered) product or service the company will be launching.
Obtain your instructor’s approval for the team’s product or service before beginning this project by having one team member private message the instructor what the team has decided on.
Create a minimum of 1,050-word report covering the following:
- Describe the organization, who are they, what industry they operate in, their mission and values, as well as what makes them different from other organizations.
- Explain your new and unique product/service and include packaging, labeling, and warranty if applicable. How will this add value and differentiate the brand and product from the competition, while encouraging the target market to buy?
- Identify your target market and what segmentation criteria you use to identify it.
- Prepare a SWOTT analysis.
- Identify and describe the top three real business industry competitors for your company and how your company’s brand is positioned in comparison.