Book: “Is JCPenney Killing Itself with a Failed Strategy
What (business level) strategy was the new CEO at JCPenney trying to implement
given the generic (business level) strategies found in Chapter 4.
2. What are the major competencies of JCPenney in the given case? Why do you
think they are struggling to use these competencies to solve the problem they
face?
3. What kind of innovative approaches can be used to solve the problem in this
case? What kind of risks do you think they should take?
4. Suggest the most appropriate business level strategy for JCPenney. Discuss why