Please prepare a legal memorandum on the liabilities of branding the automobiles of employees of a Company. Utilize at least two primary sources and at least one secondary source.
The Company is called International Leading Technologies (“ILT”), Several ILT employees have indicated that they would love to have their personal cars branded with the ILT logo, telephone number, and any other advertising information to help us be seen around the city. ILT’s CEO would like to take them up on their offer and perhaps pay them a monthly fee ($150-200) to have the additional exposure. Her concerns are more on the liability side – if they were to get in an accident on their personal time would ILT be liable? What are the risks of this? Is this worth the risk? Also, would this require the employees to hold a commercial driver’s license in Texas?