Assignment background

The hotel owners of a small yoga retreat in QLD want to develop a better understanding of customer motives. The owners know that the yoga retreat attracts domestic and international tourists, however they now want to develop a better understanding of:

(1) The demographic profile of yoga retreat customers;

(2) The relative importance of each motive tested;

(3) Whether the motives of domestic and international tourists are different;

(4) Whether customer satisfaction is correlated with intentions to return again in the future.

To complete the assignment you are required to:

–                Write a brief literature review (300-400 words) in relation to yoga tourism motives that includes a minimum of three academic references. The review should contain research questions to frame the analysis, which follows.

–                Write a brief method section, which outlines the analysis procedures used and provides an outline of quantitative research.

–                Present a demographic profile of customers in the form of a frequency table including each of the demographic variables captured.

–                Present a table containing the means and standard deviation values for each of the yoga retreat motives, plus the customer satisfaction and future intentions for domestic, international tourists and the whole sample.

–                Conduct t-tests to examine whether any differences in customer motives, between the domestic and international groups are significant (this analysis should be in the table with the means).

–                Conduct three correlations to examine the strength of the relationship between customer satisfaction and future intention to return for the total sample, domestic and international. Correlations (r = ) should be presented in the text not in a table.

Students will receive clear guidance on the completion of each stage of the analysis in tutorials from week 7 – week 11. Further details on this assignment can be obtained from the data file (questionnaire etc.), and the marking guidelines.

 

 

Report Format (2000 words)

 Style Requirements:

·      1.5 line spacing / New Times Roman font 12.

·      Remember an evaluation report is succinct and to the point.  Make sure everything you write is meaningful. Succinct writing is much better than taking many words to explain what you mean.  Spend effort in cleaning up your writing.

·      Marking will be concentrated on:

·      your processes

·      the results, conclusions and recommendations sections

·      Keep an electronic copy of your coded data, it may be requested for marking.

 

Report outline:

The report should be of a professional evaluative style that would be easily understandable to the hotel managers and relevant stakeholders.

 

Introduction/literature review:

What the purpose of the report is; what you have done; how you did it and why you did it/why it is important? Introduction should include a brief introduction of the purpose and a literature review exploring yoga tourism motives with a minimum of 3 academic references. Students should also present research questions, which frame the analysis of data.

 

Research methods:

What was the research design? How was the data analysed?

 

Results:

What was found (what came from the analysis)? A description/report plus any tables that may help explain. The presentation of tables for the report will be covered in computer lab sessions.

 

Conclusions:

Your interpretation of what the data says; what the results mean. The conclusion should follow logically from the analysis, not just repeat the analysis but restate the problem and apply research outcomes to the problem. Apply overall finding generally to future research.

 

Recommendations:

What might the yoga retreat owner do to improve the wellness retreat in the future based on the data collated on motives, satisfaction and intentions?

e.g. “It is recommended that:

1.     ……………..

2.     ……………..

3.     ……………..

 

2002HSL Assignment Number 3 – Quantitative Analysis: T2, 2017