You will develop a business start-up proposal, and export strategy, for a business
to offer a new or substantively improved product or service.
Your proposal will:
• Present your ideas as though pitching to potential investors/funders for your
new venture
• Outline and justify your start-up business model for the domestic market
e.g. value proposition, target customers, distribution strategy, resources,
partners, activities and costs
• Analyse international market potential and risks for the business
• Identify and justify one selected international market and articulate and
justify an export strategy for that market
• Draw on secondary research of the domestic and export market, selecting
factors that you consider to be most relevant for the business to compete
domestically and internationally
• Draw on relevant theoretical concepts from the INTB862 paper
• Use appendices as needed to provide supporting material
• Acknowledge all sources of information