ODAK and NOKIA, which once dominated the global market in the photo film and mobile phone, filed for bankruptcy and sold their business in 2012 and 2013, respectively.
Explain the cause of the failure of both global companies’ management strategies using Rita McGrath’s claim in the article “The End of Competitive Advantage”(2013).
In addition, there are several failure types classified by Habersang et al. in the article “Four Common Processes to Corporate Failure”(2019). Among these four, which types of management failures do you think KODAK and NOKIA fall into?