(500 words limit)
Learning Portfolio 4 Task:
Based on everything you’ve learned during the semester answer the following questions.
Find an example of an ad that uses EMOTIONAL APPEAL on YouTube and discuss the following (Provide the video link in your discussion):
1. How does the ad utilises emotional appeal? Identify the cues and explain.
2. Is the ad effective? (attention, liking, behaviour etc)
3. How would you improve the advertisement?