Assessment Information
This assignment is designed to assess learning outcomes 1, 3, 4, 5 and accounts for 50% of
the overall module mark.
Intended Module Learning Outcomes (LOs)
1. Critically analyse various theories of digital businesses and frameworks and applications of
E-Commerce and marketing.
2. Define and evaluate different E-Commerce and marketing digital business models.
3. Examine the challenges and opportunities of E-Commerce and digital business marketing.
4. Identify and analyse various issues and difficulties facing organizations adopting a digital
business model.
This assignment is an individual assignment and accounts for 50% of the overall module
mark. The word count is a 2000 word individual business plan and implementation
strategy (in accordance with the Faculty Assessment Tariff).