research and recommendation paper. The category chosen to write the research of recommendation on is marketing. topic idea is comparing online business like amazons ad campaigns to a brick and mortar store that like Macy’s, Walmart, target or whatever, whichever two stores is easy to compare and research for the writer. Comparing amazons marketing strategy and how it can work for brick and mortar stores online.. Research would include opening each franchise, local demographics and competition, and then comparing the three.