Will the return of Nokia branded smartphones to the market be a feasible success and how will it affect Nokia’s financial situation?
Premise At the 2017 CES, ‘HMD Global OY’ announced that the will continue the manufacturing, production and distribution of ‘Nokia’ branded smartphones. Strictly speaking HMD Global is still a Finnish start-up that is less than one year old. Its public launch in late 2016 followed a complicated story of naming rights, patents and product lines…