Select and research a company that sells the same type of product in multiple global markets. You will also be asked to access country-specific Web sites for the brand/product being discussed.
Many sites will not be in English. It is not necessary to be able to read the sites, but some browsers have tools for basic text translation. Be advised that the translations are often incorrect especially when it comes to marketing slogans and descriptions.
- Describe the differences in product offerings in 2 countries compared to the company’s product you are familiar with in your home country. This is a total of 3 countries.
- Go to company’s Web sites for the countries described and assess how the Web sites are visually similar or different for the 3 markets. Include the links in your post.