Please answer the following 2 questions and used the PDF attached:
1.
Think of a recent change that happened in your organization. Try to focus on a large change, not just a small change in artifacts, such as a form. It might be a policy change, a change in leadership, a change in organizational goals. Think about how it was implemented.
Based on Kotter’s 8 steps (ATTACHED), describe the change. Did your organization follow each step? If so, describe how. If not, describe how “skipping” that step may have impacted the change and how employees responded to it. Please answer with 1-2 paragraphs.
2. Is there a “most important” step in Kotter’s 8 steps? Explain your perspetive.
PLEASE NO COMBINE THE TWO ANSWERS INTO THE SAME ANSWER.
To Accelerate Change8Steps
©2017 Kotter International
2017 will mark the 21st
anniversary of John Kotter’s
Leading Change, a book that’s been
widely recognized as the seminal work in
the field of change management. It
introduced the 8-Step Process for Leading
Change with a message to the reader:
“You can lead change.
Here is how to do it.”
©2017 Kotter International
Six years ago,
Dr. Kotter began
observing organizations
as they implemented
the 8-Step Process
with help from his firm.
He saw proof that our
world is moving a great
deal faster than it was in
the early 1990s.
©2017 Kotter International
No matter how
you look at it,
the world is
moving faster…
©2017 Kotter International
Dr. Kotter also
observed that the rate
at which our world is
changing is increasing,
but our ability to keep
up with it is not.
©2017 Kotter International
What has remained the same?
The two fundamental reasons behind most transformations are still the need…
To increase revenues/profits or decrease costs
To become more effective or more efficient
Or both.
1
2
©2017 Kotter International
Do your leaders and workforce present obstacles? Are they…
• Disengaged from their roles, colleagues, managers, customers
• Falsely urgent: consumed by constant activity and firefighting
• Complacent: lulled into thinking that what got you here will get you there
• Lopsided: focused more on management than on leadership
• Siloed: known more for boundaries than gateways
©2017 Kotter International
We at Kotter International have expanded our
thinking and work
– have enhanced our 8-Step Process –
to give organizations additional capabilities to lead
change under the particular conditions of today’s world.
The breakthrough is in Accelerate, our book length study published by Harvard in 2014. We have increased
the scope of the 8-Step Process from its original version
to give it reach and potency in 2015 and beyond…
©2017 Kotter International
Both versions are relevant and effective today, but they are designed to serve different contexts and objectives
Leading Change’s 8-Step Process (1996)
Accelerate’s 8-Step Process (2014)
Respond to or affect episodic change in finite and sequential ways.
Run the steps concurrently and continuously.
Drive change with a small, powerful core group.
Form a large volunteer army from up, down, and across the organization to be the change engine.
Function within a traditional hierarchy.
Function in a network flexibly and agilely outside of, but in conjunction with, a traditional hierarchy.
Focus on doing one thing very well in a linear fashion over time.
Constantly seek opportunities, identify initiatives to capitalize on them, and complete them quickly.
©2017 Kotter International
The purpose of this eBook is to introduce you to the enhanced 8-Step Process
©2017 Kotter International
STEP 1
Your top leaders must describe an opportunity that will appeal to individuals’ heads and hearts and use this statement to raise a large, urgent army of volunteers.
Create a Sense of Urgency
71% of the workforce is actively disengaged. Annually, this costs U.S. organizations
3 0 0 BILLION
You have a breadth of focused readiness across the workforce that is unprecedented in your organization.
RESULTS
5X
Companies with engaged
employees have
higher shareholder returns
©2017 Kotter International
What is your Big Opportunity?
• Do you see a Big Opportunity that could ignite the hearts and minds of your people?
• Do you know how to identify, articulate and communicate it? • Are you able to connect an external change factor with a
special capability of your organization?
• What are the stakes if you succeed? Consequences if you fail?
Windows of opportunity are appearing, opening, and closing more quickly than ever before. If you are able to identify even a glimmer of a Big Opportunity, it’s important to quickly and urgently engage and mobilize around it before competitors seize the window.
©2017 Kotter International
RESULTS
STEP 2
A volunteer army needs a coalition of effective people — coming from its own ranks — to guide it, coordinate it and communicate its activities.
Build a Guiding Coalition
Real collaboration is about stepping
outside of traditional institutional structures
to focus on results. In fact, there is an 81% correlation between collaboration and innovation.
81%
The linchpin of your entire transformation is in place: an accountable, diverse group bound by opportunity, strategy and action.
©2017 Kotter International
Is your organization capable of coordinating and sustaining change?
• Can you get buy-in from 50% of the organization to drive large-scale change?
• Do you have a way to engage a formalized network to take on innovative change initiatives?
• Is work on strategic initiatives seen as “Have to” or “Want to”?
• Do current hierarchical and silo-based structures stifle communication and engagement?
Consider establishing a Guiding Coalition of engaged individuals from across your organization to help you institute the specific attitudes and practices necessary to launch, drive and — most importantly — sustain change.
©2017 Kotter International
STEP 3
Dr. Kotter defines strategic initiatives as targeted and coordinated “activities that, if designed and executed fast enough and well enough, will make your vision a reality.”
For a Strategic Vision and Initiatives
higher return on several key
measures for companies with well-crafted mission statements
describing why the business exists
and its optimal desired future state.
Business Week attributes
30%
You have a single vision of the future with a credibility and authority that comes from being crafted by a diverse set of employees and validated by senior leaders.
RESULTS
©2017 Kotter International
Is your organization aligned under a Vision and how to act on it?
• Where in your organization are people aligned around a single idea that inspires them to do things that move ideas forward?
• Do people within the organization speak about the goals in the same way with the same priority? If not, how can these be aligned?
• If you asked people around the organization about the Change Vision, how many different answers would you get?
The better people can envision where they are going, the more they can focus on specific initiatives that will make that vision a reality. The strategic initiatives best positioned to capitalize on the Big Opportunity should be prioritized and staffed. With whom? That leads us to our next step…
©2017 Kotter International
STEP 4
Large-scale change can only occur when very significant numbers of employees amass under a common opportunity and drive in the same direction.
Enlist a Volunteer Army
Organizations with a high number of actively engaged employees have an average of 147% higher
earnings per share than the norm.147%
You have a sizable body of employees excited and able to take action on critically important initiatives linked to your business strategy.
RESULTS
©2017 Kotter International
Is it possible to create and tap a volunteer network at your organization?
• What are examples of people in your organization who “step forward and act”? If there are few examples, what is stopping them?
• Are employees invited and encouraged to help your organization implement its strategies? If yes, what are the successes?
• How do you ensure that the successes are repeatable? How do you keep the volunteers engaged?
Accelerate explains that “history has demonstrated that it is possible to find many change agents … but only if people are given a choice and feel they truly have permission to step forward and act.” You must build excitement around the Big Opportunity and develop a feeling that one “Wants To” (not “Has To”) contribute.
©2017 Kotter International
STEP 5
By removing barriers such as inefficient processes or hierarchies, leaders provide the freedom necessary for employees to work across boundaries and create real impact.
Enable Action by Removing Barriers
44%
of leaders agree that their own management
strategies are too bureaucratic and are a nuisance
“Innovation is less about generating brand-new ideas and more about knocking down barriers to making
those ideas a reality.”
~John Kotter, Accelerate
You have tangible evidence of employee innovations stemming from collapsed silos and new ways of working together.
RESULTS
©2017 Kotter International
Do you know where your organization’s barriers are?
• Have past change initiatives in your organization failed? If so, what barriers stopped them from succeeding?
• Which of the most common barriers do you have — silo parochialism, pressure to make quarterly numbers, complacency, rules and procedures, or a limited number of change leaders?
• Barriers can be commonly stated and accepted statements that, while appearing helpful, can deter attempts to get past legacy obstacles. These are statements like, “It’s just not done that way,” or, “We tried that before — it didn’t work.”
Over time, the hierarchies that serve organizations so well in terms of efficiency and order can limit transformation. The cross-functional Guiding Coalition can work in tandem with hierarchical management to help change leaders over come barriers.
©2017 Kotter International
STEP 6
Wins are the molecules of results. They must be collected, categorized, and communicated — early and often — to track progress and energize your volunteers to drive change.
Generate Short-Term Wins
It takes about six years of hard work to become an overnight success.
~Seth Godin
A body of wins data that tells the story of your transformation is validated, quantifiable and qualifiable terms.
RESULTS
©2017 Kotter International
Do you generate and celebrate wins?
• What are some examples of initiatives in your organization that were successful and part of a sustained effort? Why did they work?
• How often do you hear about successes in your organization? If rarely, is it because there aren’t any, or because they aren’t shared and celebrated?
• Does your organization have what it takes to collect, correlate and celebrate wins?
A change vision can take a long time to achieve. Dr. Kotter’s research has shown that generating and celebrating wins along the way is vital to acceleration towards and focus on the goal.
©2017 Kotter International
STEP 7
Change leaders must adapt quickly in order to maintain their speed. Whether it’s a new way of finding talent or removing misaligned processes, they must determine what can be done — every day — to stay the course towards the vision.
Sustain Acceleration
Agile firms see a
in revenue when they employ leaders who strategically adapt to any situation.
37% increase
You have confirmation of organizational fitness and stamina that enable the reinvigoration of your mission and help you and your employees stay the course of change over time.
RESULTS
©2017 Kotter International
Are you balancing change management with change leadership?
Balance is the essential factor in sustaining acceleration. How do you counterweight the tendency to over-manage? Where are the opportunities for people up and down your organization to behave more like leaders?
Management Leadership
• Planning • Budgeting • Organizing • Staffing • Problem Solving • Measuring • Doing What We
Know How To Do
• Producing Dependable, Reliable Results
• Establishing Direction
• Aligning People • Motivating • Inspiring • Mobilizing
People to Achieve Astonishing Results
• Propelling Us Into The Future
©2017 Kotter International
STEP 8
To ensure new behaviors are repeated over the long-term, it’s important that you define and communicate the connections between these behaviors and the organization’s success.
Institute Change
When surveyed, 90% of managers and employees said the
importance of agility and speed has increased in the last 5 years.
You have collective recognition that your organization has a new way of working with speed, agility and innovation that directly contributes to strategically important business results.
RESULTS
©2017 Kotter International
How can you institute the change?
How do you use the persistent celebration of Big Opportunity wins to maintain the engagement of the volunteer army and embed these new ways of working in the organization?
The Big Opportunity
Volunteer Army
Results
©2017 Kotter International
How can you balance reliability and agility?
There must be clear communication and synchronization between the traditional hierarchical structure (on the left side) and the innovation network of volunteers (on the right side). How will you achieve this?
©2017 Kotter International
The need to transform is critical If you know you need to transform but aren’t sure where to start, call us: We will teach you how to execute the 8 Steps yourselves.
Us You
We help clients transform into fast, agile organizations
We are the world’s only firm capable of
combining our empirical research and proprietary process to help your
organization truly transform itself. Learn to lead your large-scale transformation
by working with our Advisory Services. Build your change leadership skills
through our Center for Leaders. Or work with both to create sustainable change
capacity and capability across all levels of your organization. Regardless of the
approach, tangible business impact is the result.