Complete a thorough assessment of the industry and company’s current situation within the industry using both SWOT and PESTEL analysis. In addition to identifying opportunities and threats in the external environment (i.e. investigate what is happening in the entire industry) examine trends, competitive forces and other factors which could have a significant impact on the future direction of the company. For example consider the impact of technological change, government legislation, globalization and major ethical issues. o Key points of the SWOT and PESTEL MUST be presented and fully discussed in the body of the report i.e. a chart is NOT sufficient. Other lesser important points can be discussed in an appendix Based on the SWOT and PESTEL, identify and discuss critical issues your company is now facing. Critical issues are things that will impact whether or not the company survives or thrives. Hint: Look at your SWOT points to see which of these is the MOST CRITICAL to the survival or success of your company. Examples of critical issues are: a shortage of skilled workers, a major ethical issue facing the company, introduction of costly new government regulation, erosion of brand relevance, declining sales/profits, inability to penetrate foreign markets. Identify the issues unique to your company. Conclude the situation assessment with a discussion of the major implications of the critical issue for the company in terms of future strategy. Discuss how the company is addressing the critical issues identified above (i.e how do you think the company ss/could/should deal with this situation). Financial Performance Analyze the company’s financial performance over the last three fiscal years. Your analysis should include the following: o Revenue, net profit, stock price, earnings per share and return on equity trends. o The current ratio, debt/equity ratio and profit margin ratio trend for the last three fiscal years. o Your analysis should identify key trends in the financial performance of the company and what they mean. You MUST discuss and explain these results and not just present the chart. How did they achieve these numbers? What has occurred over the past 3 years that might have let to these results, You MUST analyze the information presented about the company alone BEFORE you go on to compare to the competitor!! Provide a description of your company’s sources of capital. What is the company’s capital structure i.e. Proportion of debt versus equity? How does the capital structure compare to the capital structure of the key competitor? Which firm is more highly leveraged and potentially carries a greater financial risk? Perform comparative financial analysis of your company with a key competitor. should be invest in AMD OR NO? DO 1.5 page for SWOT analysis, 2 pages for PESTEL, 2.5 Pages for financial performance. you can use as many websites you want but cite it properly.