Prepare a report which assesses the potential investment opportunity under review and specifically addresses the following challenges: 1. Discuss whether you agree with the suggestion that the “athletics industry is highly profitable”. Support your argument with relevant data relating to the real world. 2. Analyse the financial performance and financial position of Insane Bolt plc based on the available information. Your analysis will be supported by relevant ratio calculations and explanations. 3. Explain the potential limitations of using traditional ratio analysis as a means of decision making, using the scenario to illustrate your answer. 4. Identify and explain two non financial issues that should be considered as part of the investment decision. 5. Make a recommendation regarding the investment decision and highlight any concerns you may have or additional information you would require.