- Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?
- Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?
- To what extent has Nike simply satisfied existing customer wants and needs vs. shaping those wants and needs?
- What are the pros, cons and risks associated with Nike’s core marketing strategy?
- If you were Adidas, how would you compete with Nike?