1. Choose a company you are familiar with.
● Provide examples of how this company is utilizing the following promotion tools to communicate with its customers. (5 marks each, Total 25 marks)
● Identify at least one advantage of using each of the promotion tools (5 marks each, Total 25 marks)
Promotion tool Example Advantage
1.Advertising
2.Sales promotion
3.Public relations
4.Personal selling
5.Direct and digital marketing