This assessment task is designed for you to summarise and critique a contemporary public relations led campaign, both as a written paper and as a digital summary, which can be shared with peers to prompt discussion of current public relations campaign trends and practice.
Here’s the link to the nominated Public Relations campaign: https://vimeo.com/113062053
The written paper should be presented in a format similar to a professional report, and can include tables, diagrams, images and appendices to support your discussion (e.g screenshots or resources from the campaign).
The written paper should include:
· A summary of the campaign and organisation
· A discussion and analysis of the campaign, using planning frameworks and consideration of contemporary public relations practice (eg awards criteria) to prioritise areas for discussion
· Research from academic and industry sources, including media coverage and/or industry analysis and commentary about the campaign
· Examples of other campaigns from similar sectors or addressing similar issues, to compare and contrast the approach taken by the campaign you have selected
· A summary of key insights and recommendations from case study to inform future campaigns
The digital summary should include:
· A summary of the campaign and organisation
· Discussion of elements of the campaign that were interesting or distinctive
· Questions designed to prompt discussion amongst peers
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In Week 7, the digital summaries will be shared via the Blackboard site for discussion amongst the cohort. The digital summaries from other students may also inform your reflective journal.