What are the risks a company faces when considering “going direct to the customer” over the web? Please use this as one of the references: Schneider, G. P. (2016). Electronic commerce (11th ed.). Boston, MA: CENGAGE Learning.
What are the risks a company faces when considering “going direct to the customer” over the web? Please use this as one of the references: Schneider, G. P. (2016). Electronic commerce (11th ed.). Boston, MA: CENGAGE Learning.