Question: In your industry, research why the implementation of SCM (Supply chain management) system has either failed or succeeded. Given your findings, what steps will you take to make sure that your implementation of SCM system is successful in your company. Company info: Product name: ELiquid Market Category: Vapes Target consumer: people who are aged 18+ Consumer need: an alternative to smoking, a cheaper option to smoking, a less harmful option to themselves and others Key Benefits: Cheap, less harmful to consumer and environment. Who or what is the competition? Tobacco products, vape/juice company What is the product’s unique differentiator? Cheap, without comprising quality on our hand