Public Service Health Announcement

1
Unsatisfactory
0.00%

2
Less than Satisfactory
74.00%

3
Satisfactory
79.00%

4
Good
87.00%

5
Excellent
100.00%

90.0 %Content

30.0 %Subject Knowledge

Includes little knowledge about the topic. Subject knowledge is not evident.

Includes little knowledge about the topic with few supporting details and examples. Little subject knowledge is evident.

Includes knowledge about the topic with supporting details and examples. Some subject knowledge is evident.

Includes essential knowledge about the topic with supporting details and examples. Subject knowledge appears to be good.

Covers topic in depth with extensive details and examples. Subject knowledge is excellent.

25.0 %Report

Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Report is incoherent and uses noncredible sources.

Sufficient justification of claims is lacking. Report lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility.

Report is orderly, but may have a few inconsistencies. Presents minimal justification of claims. Report logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis.

Report shows logical progression. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative.

Clear and convincing report presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

25.0 %PSA has a clear message, is targeted toward a specific audience, is persuasive in nature, and grabs the viewer?s attention.

PSHA fails to use effective appeals for the target audience. The message is inappropriate and/or ineffective. Does not hold the viewer?s interest.

PSHA shows only partial consideration of the target audience; therefore, the message is not entirely effective and/or is unclear. No emotional impact. Does not hold the viewer?s interest.

Clear message; somewhat holds the viewer?s interest. Little emotional impact.

PSHA shows a clear message and holds the viewer?s interest. It has an emotional impact.

PSHA shows outstanding audience analysis and uses the best possible appeals to communicate a clear and effective message.

10.0 %Concepts

Main concept not clearly identified; sub-concepts do not consistently branch from main idea.

Main concept not clearly identified; few sub-concepts branch appropriately. Limited understanding of assignment is apparent.

Main concept easily identified; few sub-concepts branch from main idea. Basic understanding of assignment.

Main concept easily identified; most sub-concepts branch from main idea. Original and creative concept that fulfills parameters of assignment.

Main concept easily identified; sub-concepts branch appropriately from main idea. Project exhibits the process of creative thinking and the development of an individual style.

5.0 %Presentation

5.0 %Presentation

The piece is not neat or organized, and it does not include all required elements.

The work is not neat and includes minor flaws or omissions of required elements.

The overall appearance is general, and major elements are missing.

The presentation is good. The overall appearance is generally neat, with a few minor flaws or missing elements.

The work is well presented and includes all required elements. The overall appearance is neat and professional.

5.0 %Format

5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use)

Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used.

Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present.

Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used.

Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used.

Writer is clearly in command of standard, written, academic English.

100 %Total Weightage